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Austin, Texas (February 15, 2010) – The Hondo Group, an Austin-based marketing communications company, is pleased to announce the addition of two interns to their lineup of marketing professionals. University of Texas senior student Li Yuan brings her unique skills and world view to the company while enhancing her experience in social media marketing. Beth Coffey is a 2008 masters program graduate of St. Edward’s University applying organizational leadership skills to affinity marketing partnerships.
“Our internship program benefits both the agency and the participants,” commented Lynn Balinas, president of The Hondo Group. “Participants gain experience to expand and deepen their skill sets while providing us with fresh points of view. Li and Beth are a valuable extension of the Hondo team.”
Beth Coffey is a 2008 graduate of St. Edward’s University with a Masters degree in Organizational Leadership and Ethics. As part of her masters program, Coffey surveyed 300 alumni on the effectiveness of the Masters of Organizational Leadership and Ethics program and presented the results to the program’s directors. Beth’s focus is in social media marketing and referral-based lead generation; her internship with The Hondo Group concentrates on research, affinity partnerships and collaboration opportunities for Hondo Green.
Li Yuan is a senior advertising major at the University of Texas at Austin. She presented research on 170 online brand communities, both in the U.S. and China, to scholars all across the world during the American Academy of Advertising 2009 Asia-Pacific Conference held last May. Previously, Yuan interned with KMFA Public Radio assisting with pledge events, and working closely with clients and volunteers to manage the membership database. Li’s internship focuses on social media, research and database management for The Hondo Group, employing her diverse experience in public relations, marketing and building brand loyalty.
The Hondo Group, an Austin-based marketing communications company, is dedicated to providing clients with new strategic branding processes and procedures, and new products and technologies. The company represents clients in a variety of areas including agriculture, real estate, professional services, technology, healthcare, life sciences and green marketing and sustainable business strategies. As a full service agency, The Hondo Group helps clients close the marketing loop between great products and satisfied consumers.
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